Personalization has moved from a “nice-to-have” to an expected part of modern digital life. People want content, product recommendations, search results, and service interactions that feel relevant the moment they arrive—without having to repeat themselves or dig through endless menus.Artificial intelligence (AI) makes this level of relevance scalable. Instead of manually creating dozens (or thousands) of user journeys, teams can use AI to interpret signals, predict intent, and tailor experience [...]